![]() ![]() It could be someone who just visited the homepage and left. So you can market to people based on what stage of the funnel they’re in on your website. The importance of this action: Remarketing gives you a chance to target people after they have left your website. ![]() Also, you should have a Google Tag Manager installed on your site-so make sure you set it up as well if you don’t have one. If you don’t have one, go to the link and set it up. Prerequisites: You should have a Google Ads account.The ideal outcome: Your tag is properly installed and your remarketing audience is now being built inside your Google Ads account.The goal: Set up the Google Ads Global Site Tag on your site.Let’s do a high-level overview of adding the Google Ads Global Site Tag (aka remarketing tag) to a WordPress website, which will take you approximately 10-20 minutes. I’m now going to go through the exact step by step process that’s needed to set up a Google Ads remarketing tags on a WordPress website. start building a remarketing audience of all your website visitors) and, if in the future you want to run a campaign based on who’s already visited your website or a particular area of your website, you will be able to do it. However, even if you’re not ready to set up a Google Ads remarketing tag campaign, adding a simple new tag from your shared library to your HTML is still a great idea, regardless of the business type you’re running.īy adding the Google Ads Global Site Tag to your website now, you will be able to pixel your users (i.e. Adding the remarketing code to your site early on to build your remarketing list is almost as critical as setting up Google Ads conversion tracking in Google Analytics – it just has to be done. The most obvious reason why you’d want to add the Google Ads Global Site Tag to your website is that you’re getting ready to set up a Google Ads remarketing campaign.
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